Introduction
Choosing a business name is a big deal. It can be one of the most difficult parts of starting your own company, especially if you’re just beginning to think about branding and marketing. Therefore, it’s important to take your time and make sure that you choose a name that will help your business stand out from the crowd. Here are some tips on how to do that:
Narrow the scope of your business.
When it comes to naming your business, the most important thing to remember is that you don’t want to be too specific or too broad. If your name is too specific, it may be hard for people who aren’t familiar with your industry (or even those who are) to find value in the name. On the other hand, if the name is too broad, it could potentially attract competitors and make it harder for customers and potential investors to understand what kind of services or products they offer.
For example:
- A great example of a broad name would be “The Dollar Store.” This store sells everything under $1–from food items like cereal and milk as well as cleaning supplies like laundry detergent and dish soap–so everyone knows exactly what this business provides from just hearing its name alone! But since there are other businesses out there named after numbers (like 99 Cents Only), this particular company needs something else besides just being called “The Dollar Store” so people can tell them apart from other stores offering similar services at lower prices…and thusly why they decided upon adding “& More” onto their brand logo design!
Be unique and memorable.
- Be unique and memorable.
You want a name that is not too common, yet also not too short or long. You also want to avoid names that are too similar to other businesses in your industry or in the same area as you. If you’re opening a coffee shop, don’t use “Java” as part of your business name because there are already several Java locations nearby and they will cause confusion among customers looking for one over another.
Choose a name that reflects your brand.
- Choose a name that reflects your brand.
This is one of the most important factors to consider when choosing a business name, and it’s often overlooked by new entrepreneurs. The best way to think about this is in terms of what you want to communicate about yourself or your company. Do you want people to remember you as having an innovative product or service? If so, then consider using an interesting word or phrase as part of the name (for example: “Innovative Marketing”). Or do you want customers who are looking for specific products or services (like lawyers) find their way back into your shop? In that case, choosing an easy-to-pronounce name will help ensure people can find what they need from first glance at Google search results page–and once again we come back around full circle!
The most important thing to keep in mind when choosing a business name is that it must be easy to spell and recall, as well as relevant to the scope of your business and its branding.
The most important thing to keep in mind when choosing a business name is that it must be easy to spell and recall, as well as relevant to the scope of your business and its branding.
To ensure this, it’s best to start by brainstorming with others who are involved in the creation of your company. This could include family members or friends, or even an attorney or accountant if they’re familiar with trademark law.
Conclusion
As you can see, there’s a lot to consider when choosing a business name. It’s important to understand how the name will affect your brand and how others perceive it. A good rule of thumb is to make sure that your chosen name is easy to spell, remember and recall–and if possible, all three!